About

dx3

DX3 is Canada’s largest conference and trade show dedicated to retail, marketing, and technology. Through engaging content and immersive experiences, DX3 connects the world’s top technology brands with Canada’s leading brands, retailers, marketers and agencies. DX3 has successfully completed 10 years in Canada and now we are bringing this show to the US to help US businesses and serve customers in this market. DX3 is the one-stop-shop for retailers and marketers who want to learn how tech is changing their industries and how they can innovate to grow their businesses.

Meet the team behind Dx3

Hifazat Ahmad
President & CEO

Hifazat 'Faz' Ahmad has 18 years of experience in managing and growing business, conference organizations across three continents. He has organized over 300 events in over 20 countries. Prior to coming to Canada Faz had worked with some of the largest U.K based media and events companies like Emap, Daily Mail Group, Informa and Terrapinn and has sold, produced and managed conferences, large scale exhibitions, awards and managed event businesses. In 2013 Faz left Top Right Group, where he was commercial director responsible for over US$30 million revenue and team of 45 people to migrate to Canada where he established Faz Inc.(IoT Events) a conscious capitalist events and consulting business focused on empowering Canadian businesses to become efficient, help SMEs explore international growth and preparing businesses for opportunities and challenges presented by Millennials generational transition.

Archna Walia
Conference Manager

Archna Walia has more than 11 years of experience in content creation and background of working as a content writer, journalist and as assistant professor tutoring undergraduate and postgraduate students pursuing Journalism and Mass Communication. She holds a Masters Degree in Journalism and Mass Communication where she stood second in university. Her key interests include researching, interacting with people, conducting interviews and writing crisp copies.

Patty Craig
Sponsorships and Sales Director

Patty's extensive sales experience includes broadcast, print, online, event planning, cross promotions and sponsorships. She enjoys creating solutions that fit and drive success for her clients.  On her off hours... Patty enjoys yoga, golf, kayaking, hiking and most recently, basketball.


Ifrah Amir
Marketing & Operations Associate

Ifrah Amir is a Marketing and Operations professional, based in Toronto, Canada. She has recently completed her undergraduate degree from Humber College, Ifrah began at IoT Events in August and has quickly risen to prominence in the Marketing team, leveraging her knowledge and skills to promote the rapid adoption of new technologies throughout the company.

Sponsors and Partners