2021 Agenda

Download the DX3 2021 Brochure

The following is a draft agenda. Changes may be made without notice.

All the sessions will be held in PST (Pacific Standard Time)


MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE
  • Retail Summit
  • Marketing & Innovation Summit

Camille Jamerson, CEO, CDJ & Associates

NOVEMBER 09, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

9:25

Welcome Remarks
 Hifazat "Faz" Ahmad, President , DX3

9:30

Keynote – Best Practices in Youth Sports
  1. How the NFL is changing the narrative on youth football  
  2. Aligning with stakeholders
  3. The relationship between Participation and FanEngagement ‍
Roman Oben, VP, Football Development, National Football League

9:30

Keynote – From Ball Girl to CMO: How to change the game without ever playing it
  1. Story of Melissa M. Proctor
  2. How to define your Guiding Principles & Navigating career on your own terms
  3. Journey from being the first “ball girl” to being EVP & CMO of an NBA team
Melissa M. Proctor, CMO, Atlanta Hawks & State Farm Arena

10:00

Panel - Fostering Discovery Online
  1. Can online shopping replicate the “discovery” element of in-person experience?
  2. Mitigating factors
  3. Successful innovations in discovery shopping
Eric Brundidge, Director Marketing , Stryve Biltong
Jeff Greenspoon, President Solutions, Americas, Dentsu International
David Lui, CEO, Korite
Moderator: Ryan Allain, Manager, State and Local Government Affairs, California Retailers Association

10:00

Panel - The Evolving Role of CMO
  1. How are evolving technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape the company’s brand
Gunjan Khetan, VP, Marketing, Reckitt
Grace Mistry, HMO, B2B and Personal Wealth, BMO
Moderator:  Johnny Russo, VP, E-Commerce & Marketing, The Kersheh Group

10:30

Panel - Data world – How, What and Why of Data
  1. Making big data smart
  2. Make data should work for you, centralize, interconnected
  3. Data collections, protection, ownership, and utilisation
Tiankai Feng, Social, PR and Voice of Consumer Analytics, adidas
Nikita Medvedev, Sr. Manager, The Coca Cola Company
Trinh Tham, CMO, Harry Rosen
Moderator: Kapil Mudholkar, Associate Director, Media 7

10:30

Panel - Brands and Storytelling
  1. How do you create an emotional relationship with the customers?
  2. Authenticity and being true to yourself
  3. Content Strategies; Dos & Don’ts
Courtney Chew, Founder, OCIN
Kelly Go, Co Founder, Auro Chocolate
Kristina Mc Coobery, Co Founder & CEO, INVNT
Moderator: Don Barden, Founder, GaXtracts

11:00

Panel - The World of Retail Post Pandemic 
  1. Lessons learnt
  2. What does retail look like in the next 3 years?
  3. Has retail evolved or mutated?
Susan Irving, CMO, Kruger Products
 Mark Spencer, SVP Commercial Operations, Jane
Richard Proud, VP, Cura Leaf
Moderator: Maarij Rehman, CEO, Envoi

11:00

Panel - AGENCY 3.0
  1. Are agencies facing an existential threat?
  2. How diversity impacts internet marketing
  3. In-housing effects on web strategy
  4. Innovative factors to help businesses and non-profit organisations
Erik Hostetler, CCO, Notch powered by ThePub
Justin Marshall, Chief Growth Officer, Netrush
Aruna Natarajun, EVP, Essence
Moderator: Kenya Ivy, Enterprise Growth Lead, We are Rosie

11:30

Panel – Leading with Purpose – How has the Role of CEO Changed? 
  1. Stakeholders over Shareholders
  2. Understanding place and purpose within society
  3. Purpose as meaningful, relevant, with specific and measurable impact
Tanvir Bhangoo, CEO, Momentum Elite
Ted Fleming, CEO, Partake Brewing
Phillip Haid, Founder & CEO, Public Inc.
Moderator: Hifazat “Faz” Ahmad, President, DX3

11:30

Presentation: Retail's Revolution: Building Consumer Trust and Valuing Privacy
  1. Harnessing a customer-centric, privacy-first marketing and business strategy to meet compliance requirements
  2. Delivering new and engaging user experiences ahead of a" cookie-less" world
  3. Building trust with customers through transparency
Zack Meszaros, Sr. Solutions Engineer, OneTrust PreferenceChoice

12:00

Panel - Retail Omni Channel, is it still a choice
  1. What really matters and how has the world changed?
  2. Key challenges and opportunities
  3. Omni-Channel Post COVID-19
  4. Enabling a seamless digital to physical customer experience
Gail Banack, VP, Chief Kids, Indigo
Laura Bryce, Co Founder, COO, loopt
Daniela Soto, Sr. Director Supply Chain, PEPSICO
John Yesko, Director Design Services, Walgreens
Moderator: Lance Porigow, EVP, Head of eCommerce Growth Practice, The Shipyard

12:00

Presentation – The Age of Inclusive Intelligence: What 30,000 Consumers + 20 Experts Tell Us About the Next 10 Years
  1. Future Ready Market in Next Decade
  2. 4 overarching themes, 3 trends that form the next 10 years
  3. Action plan for Growth and Meaning Championship
Jeff Greenspoon, President Solutions, Americas, Dentsu International

12:30

Panel - Fearless Female Entrepreneurs
  1. Has the glass ceiling been shattered?
  2. How has female leadership impacted entrepreneurship?
  3. Impact of COVID-19 on women entrepreneurs
  4. Is COVID-19 not gender neutral?
  5. Building a business on your own terms.
Whitney Bansin, CEO, The Wild Collective
Lauren Joyner, Founder and CEO, LOCA Foods
Jann Parish, CEO, GLU
Moderator: Robin Whalen, CEO, Church+State

12:30

Panel - Top Marketing Trends to Watch
  1. Trends to watch in 2021 – 2022?
  2. Trends no longer relevant
  3. Successful marketing today?
Susan Irving, CMO, Kruger Products
Meagen Johnson, SVP Marketing, Jane
Adam Rivietz, Co Founder, # Paid
Moderator: Mo Dezyanian, President, Empathy Inc.

13:00

Innovation Showcase: Who Ya Gonna Call (For Your Last Mile)?
  1. The CEO of Envoi dives deep into one of the biggest frustrations faced by retailers today: the last mile.
Maarij Rehman, CEO, Envoi

13:00

Innovation Showcase: Turning Influencer Marketing Into a Scalable Media Channel
  1. Transformative technology companies will pitch their innovative solutions and share insights on future trends.
Adam Rivietz, Co Founder, # Paid

13:30

Meditation Break

13:30

Meditation Break

13:45

Workshop – The New Zero: Thoughtful Crisis Leadership Beyond COVID
  1. Actionable planning in climates of ambiguity
  2. Emotional relief
  3. Overcoming a scarcity mindset
  4. Transitioning from reactive to proactive leadership
  5. Risk mitigation by controlling the narrative
  6. Data collections, protection, ownership, and utilisation
Damon D’amore, C-Suite Performance Specialist, Legacy Mentor

13:45

The New Face and Personality of Your Business in a Digital World
  1. Exploring the new world of online video
  2. What does it mean for how we share our stories, educate prospects, and build memorable brands in the digital age?
  3. How businesses are adopting a video-first approach
  4. Discovering latest tools to simplify video content creation and distribution
Tyler Lessard, Chief Video Strategist, Vidyard

14:30

Presentation– Maintaining Brand Relevance in an Ever-changing World
  1.  Define the Market Opportunity
  2. Create (or Refresh) Your Brand Platform
  3. Build a Customer-Centric Approach
  4. Apply the Brand Across the Organization
Lauren Burnett Gouvea, Founder, CEO, Chief Strategist, Versa Brand Studio

14:30

Panel - Influencers and Marketing
  1. Are influencers still relevant?
  2. The power of entertainment in raising brand awareness
  3. The quantity vs quality debate
  4. Navigating # [hashtags]
Whitney Bansin, CEO, The Wild Collective
Hyla Nayeri, Co Founder, 437
Lior Ohayon, Co Founder, Hush Blankets
Moderator: Adam Rivietz, Co Founder, # Paid

15:00

Presentation – Data Privacy & Protection: The ROI for Marketers
  1. Discussing how marketers can develop strategies rooted in compliance
  2. Understanding the importance of investing in consent and preference management systems
  3. Best practices for reaching marketing goals
Claire Feeney, Product Marketing Manager, OneTrust

15:00

Workshop – Web development and SEO best Practices.
  1. Why it is important to have an online presence for your business(website)
  2. Can everything be marketed online (SEO)
Amit Gupta, CEO, Centrelocus (eSrot Consulting Labs)
  • Retail Summit
  • Marketing & Innovation Summit

Camille Jamerson, CEO, CDJ & Associates

NOVEMBER 10, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

9:25

Recap
Hifazat "Faz" Ahmad, President, DX3

9:30

Keynote – What makes a brand truly loved 
  1. Case study and lessons learned with the Barbie brand
  2. Why brands must change and grow over time
  3. Exploring the importance of purpose-driven content
Krista Berger, VP, Barbie Global Marketing & Brand Partnerships, Mattel Inc

9:30

Keynote – How to build an always on Growth Machine
  1. Incorporate Innovative Insights to the Ideas in Pipeline
  2. Wide Reaching Effects of Impactful Marketing Trends
Nikhil Arora, Head Of Growth, Green Chef, HelloFresh

10:00

Presentation – How Customer Data is a Retailers Secret Weapon to Agility
  1. Build trust in times of uncertainty
  2. Create a central source of trusted customer data for your decentralized workforce
  3. Double down on digital in times of lower foot traffic
  4. 4 ways Tealium can help retailers
Matt Parisi, Director, Product Marketing, Tealium

10:00

Panel - Creating Culture of UX
  1. UX and Innovation
  2. Constant innovation is the key to positive experience
  3. Future Mapping Methodologies
  4. UX beyond Customer Touch Points
  5. Introducing Eco Friendly Environment
Mayra Garcia Nogueira, Head of Innovation Strategy, Ambev
Brandi Leifso, CEO & Founder, Evio
Moderator: Al McClain, CEO and Co-founder, RetailWire

10:30

Fireside Chat – Post-Covid Transformations
  1. Transformation The LEGO Group witnessed
  2. Change in Policies due to COVID
James Gregson, Creative Director, The LEGO Group
Hifazat "Faz" Ahmad, President, DX3

10:30

Fireside Chat – Destination Marketing
  1. Dos and Don’ts of Destination Marketing
  2. Attracting tourists post pandemic
Doug Smoyer, SVP Global Partnerships, Legends
Sinan Ulucay, Managing Director, Larusa Entertainment Las Vegas
Moderator: Don Barden, Founder, GaXtracts

11:00

Panel – Entrepreneurship Post Pandemic
  1. Many Industries are Hard Hit, Which Ones are Taking off?
  2. Which Sectors have more appetite today?
  3. The Role of VC in driving Impactful Systematic Change
Erik Huberman, CEO & Founder, Hawke Media
John Vellinga, CEO & Founder, Zirkova Vodka
Jonathan Wallace, Investment Director, Expert Dojo
Moderator: Hifazat “Faz” Ahmad, President, DX3

11:00

Panel - Crisis Management; Rebuilding Image
  1. Success crisis detection and management
  2. How to deal with sudden and significant change and rebuild image
  3. Unforeseeable consequences and lessons learnt
Damon D’Amore, Performance Specialist, Legacy Mentor
Camille Jamerson, Senior Principal & CEO, CDJ & Associates

11:30

Fireside Chat – The Reinvention of Retail: How Marketers Can Dominate in 2022
  1. Why purpose-driven business models win
  2. How brand personality attracts passionate customers
  3. Digitization and the future of retail experiences
  4. Technology, innovation, and how to become a true change agent
Michael Lastoria, CEO, &pizza
Matthew Weinberg, Co Founder, Happy Cog

11:30

Panel - Branding Begins Within
  1. Embody and live your values within the brand
  2. Igniting passion internally to generate loyalty externally
  3. Does doing the right thing add to the bottom line?
Carolina Acosta, Founder, Tragos LLC
Skyler Mapes, Co Founder, EXAU Olive Oil
Melissa M Proctor, CMO and EVP,  Atlanta Hawks & State Farm Arena

12:00

Panel – Reduce, Reuse, Recycle
  1. Retail response to minimalism
  2. The rise of circular and sharing economy
  3. Innovations in upcycling and recycling
Kelly Pigeon, Co Founder, loopt
Phaedra Randolph, Founder, Spero foods
Mike Newman, CEO, Returnity Innovations
Moderator: Al McClain, CEO and Co-founder, RetailWire

12:00

Vidyard Presentation - How to be Bingeable: 4 Stealable Ideas to Amp Up Your Video Marketing
  1. Identify what types of videos your buyers are looking for online
  2. Open your mind to bolder video content to keep your audience delighted and engaged
  3. Understand the basics of video analytics to make informed content decisions bolder video content to keep your audience delighted and engaged
Rebecca Whitaker, Editor in Chief, SalesFeed

12:30

Meditation Break

12:30

Meditation Break

12:45

Workshop – How to Build A Winning Brand Presence
  1. Your website as a person (human webpage)
  2. Label everything (rank higher organically)
Zack Steel, Digital Marketing Specialist, Svayak Vodka

12:45

Workshop – Creating Winning Campaigns
  1. Targeting your audience and curating campaigns that will stick
  2. Integrating influencer marketing to increase brand awareness
  3. Looking to 2022 and firing on all marketing fronts
Jennifer Powell, CEO, JenniferPowell Inc.
Sarah Engel Reilly, Co-founder, Lemon HQ

13:30

Presentation – Micro-campaigns for Macro-results
  1. Challenging the traditional approach of a single target audience to 575 audiences using the power of data science and machine learning to create personalized "micro-campaigns"
  2. How Weleda became one of the top brands in the natural skin care space.
Lance Porigow, EVP, Head of eCommerce Growth Practice, Shipyard

13:30

Panel – Building Win-Win Relationships
  1. Forming successful collaboration for brand
  2. When is a good time to partner? What kind of partnerships work? What does not?
  3. Internal and External partnerships for success
Jeremiah Curvers, CEO & Co Founder, Polysleep
Dan Hannigan-Daley, CEO, Sports Info Solutions
Andrea MacPhee, Director Partnerships, Bally Sport West
Moderator: Mo Dezyanian, President, Empathy Inc.

14:00

Panel – Small Business and Start-up Movement
  1. Are opportunities equal and fair? How do you succeed if they are not? 
  2. Transition from an employee mindset to an entrepreneur mindset. Is the change a total game-changer?
  3. Bringing in-store tech to the next level
Claudia Marion, CEO Founder, KITE
Jann Parish, CEO, GLU Girls Like You
Ian Tepoot, Managing Partner, Cloud & Joy
Moderator: LaToya Shambo, Global Marketing, Black Girl Digital

14:00

Panel –The Power of Brand to Solve Societal Issues
  1. Make sense of your brand by selection of authentic issues
  2. Navigating the challenge of complex, contentious issues
  3. Determining the right time to take a stand for social good
  4. Alignment of the impact efforts and business interests
Amy Smith, Chief Strategy and Impact Officer, TOMS
Stacey Ullrich, Head of Global Community Impact, Under Armour
Suzie Yorke, CEO, Love Good Fats
Moderator: Phillip Haid, Founder & CEO, Public Inc.

14:30

Fireside Chat – Brick and Mortar Bounce Back
  1. Bringing customers back to the store
  2. Creating curated, immersive experiences
  3. Bringing in-store tech to the next level
  4. Balancing physical and virtual footprints
Don Barden, Founder, GaXtracts
Dan Goldman, Head of Strategy, Gap

14:30

Panel - How AI and New Tech are disrupting and improving Marketing & Retail
  1. The most promising applications of AI today 
  2. Use data to out-perform competition
Anthony Reeves, Managing Partner, Courageous Brands
Sangita Sarkar, VP, Marketing, LEVEL - EX
Sahir Zaveri, Co-Founder & CEO, King Children
Moderator: Saurabh Khadilkar, Associate Director, Marketing, Deck 7 Inc

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

NOVEMBER 09, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

8:30

Breakfast & Registration
..

9:15

Welcome
..

9:30

Retail Keynote
..

10:00

Tech Keynote
..

10:30

The Changing Retail Landscape
  1. What are the overarching trends that can be expected for the rest of 2021 and into 2022?
  2. How have shocks accelerate change and expose fault lines?
  3. What is essential for successful retail recovery?
Sarah Joyce, SVP, E-Commerce, Sobeys Inc.

10:30

Marketing for the Right Brain
  1. What do we see happening in 2021- 2022?
  2. Have any previous trends been retired?
  3. What is essential for successful marketing today?
Aniefre Essien, Country Manager - Canada, Clif Bar & Company
Moderator: Jessica Benchemam, Executive Producer, Alibi Content, Alibi Entertainment

10:30

The Next Generations
  1. Who are they?  Millennials, Gen Z, Gen Alpha
  2. What are their characteristics?
  3. Why are they significant to retail and marketing?

11:00

Morning Break
..

11:30

E-Commerce, Now and Always
  1. How has e-commerce fluctuated over the course of March 2020-present?
  2. What are we expecting in the future?
  3. Is “New Normal” still relevant?
  4. Blurring the lines between B2C and B2B
Vivian Kaye, CEO & Founder, KinkyCurlyYaki
Arooba Khan, Ecommerce Manager, Crate & Barrel & International, Crate and Barrel
Johnny Russo, VP, Ecommerce & Marketing, The Kersheh Group
Moderator: Prof Jorij Abraham, Managing Director, Ecommerce Foundation

11:30

The Power of Storytelling
  1. Building momentum by reinventing a brand
  2. Be consistent, be real and stand for something
  3. Connecting with consumer’s soul and not just product need
  4. Ascent of the right brain and marketing to match it
Moderator: Nicklas Roenning, Managing Partner, Signifly Canada

11:30

The Future of Direct-To-Consumer
  1. How did the pandemic change DTC?
  2. How are individual direct-to-consumer brands shaping their businesses?
  3. What problems could be challenging former DTC darlings?
  4. The relationship between brick and mortar and direct to consumer
Duncan Blair, VP of Marketing, Article
Moderator: Catharine P. Taylor, Commissioning Editor U.S., WARC

12:00

Fostering Discovery Online
  1. Retailers are finding that no matter how advanced the algorithm, online shopping does not replace the “discovery” element of in-person shopping experiences.
  2. How can this weakness be mitigated? Can it be overcome?
  3. What are the successful innovations in discovery shopping?
Jeremiah Curvers, CEO & Co-Founder, Polysleep
Vino Jeyapalan, CEO & Founder, Kabo
John Yesko, Head of Digital User Experience & Service Design, Walgreens

12:00

Consumer Data Concerns
  1. Understanding privacy and security concerns of consumer data
  2. Ethical use of data for marketing
  3. Intrusion-free marketing – eliminating the “creepiness” factor

12:00

#Millennials
  1. Will millennials kill the physical store? Online shopping, Subscription services.
  2. Ownership shift: Renting/Leasing instead of buying assets
  3. Value driven: ethnically sourced products, hand-woven, non mass-produced products, focus on health and wellness, experiences over things.
Brandi Leifso, CEO & Founder, Evio Beauty Group

12:30

BOPIS (Buy online, pick up in-store)
  1. Why do customers opt for BOPIS over delivery?
  2. Managing your BOPIS in-house
  3. Linking inventory and supply chain data to keep stock update
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

12:30

Let Customer Experience Drive Marketing
  1. Use Augmented Reality to amplify your marketing
  2. Offering Multi-sensory experiences to showcase products and increase sales

12:30

Redefining UX beyond the screen
  1. Providing Best-in-class Customer Experience Through Thick and Thin
  2. Customer experience is a great leveller in Retail - do it well, no matter your size, and it leads to brand loyalty
  3. In what ways can we create fulfilling and consistent customer experiences using digital means?
  4. Learn about innovations in Multi-sensory customer experience
Alexi Coffey, Co-Founder & COO, Steward

1300

Lunch & Networking
..

1400

Rebirth of groceries
  1. Future of grocery stores, small independent, community stores, large chains, dark stores or combination?
  2. What happens to online grocery fulfillment once “gig” economy shallows as the economy rebounds?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

1400

The Digital and the CXO
  1. Given the accelerated progress on digital customer experience, how are CXOs transforming?
  2. How can companies mitigate their talent risks?

1400

The Plant-Based Revolution
  1. Innovation and strides in deliciousness driving demand creation
  2. Pandemic-based meat shortages as a supply shock
  3. A perfect storm of sector growth – but is it here to stay?
  4. The Sustainability Movement and the rise of the Flexitarian
Alexi Coffey, Co-Founder & COO, Steward

14:30

Who Are the Consumers? Big Data and Consumer Segmentation
  1. Consumer Types/Personas of 2021-2022
  2. Next Gen Segmentation or the art of making big data smart
  3. The science of scaling consumer acquisition
  4. Finding consumers for your product or building products for your consumers
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

14:30

Let's Get Social
  1. What are the most popular channels?
  2. How are these differentiated?
  3. Why do companies choose different channels?
  4. The rise of social shopping
  5. New kids on the block

14:30

The Digital Acceleration of Boomers
  1. How did Baby Boomers fare through the COVID-19 digital acceleration?
  2. What were the challenges and opportunities?
  3. Are these changes here to stay?
Alexi Coffey, Co-Founder & COO, Steward

15:00

Hyper-personalization in Retail
  1. Customer loyalty can be influenced by products and services that optimize personalization
  2. Technology can bridge the gap by accelerating the degree of personalization available
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

15:00

Personalisation & Marketing
  1. Data-driven marketing to individual customers
  2. Email is not dead

15:00

Generation X
  1. The middle child between Boomers and Millennials, Gen X is often forgotten
  2. Brand loyalty is highest
  3. Targeting for luxury marketers
Alexi Coffey, Co-Founder & COO, Steward

15:30

Afternoon Break
....

16:00

Backend Efficiency as Competitive Advantage
  1. Exploring the fusion of commerce and logistics through the medium of cutting-edge technologies
  2. Reversing logistics including consumer returns management
  3. Tracking and tracing systems that allow the consumer or retailer to view the past and present status
  4. Last mile. Same Day. What are all the delivery methods, and how do brands choose what fits?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:00

Measuring Impact
  1. What are best ways the measure the impact of your different strategies?
  2. How to determine ROI per channel?

16:00

Brand preferences of Millennials
  1. What do millennials expect from a brand? Customer satisfaction, online engagement, unique experiences
  2. Importance of Values and Corporate Social Responsibility
  3. Relevance to Social issues
Alexi Coffey, Co-Founder & COO, Steward

16:30

Is It Still Location, Location, Location?
  1. The future of brick and mortar
  2. How to balance your physical and virtual footprints
  3. What is happening in Commercial Real Estate?
  4. The rise of the flagship “no purchases” physical store
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:30

The Rise, Fall, and Recovery of Influencers
  1. Customers are influenced by people they trust and connect with
  2. Influencers vs Ambassadors
  3. Recognising customer touchpoints

16:30

The Elephant in the Room
  1. Industries expect to be disrupted by Amazon
  2. How to operate in an industry that has giant players?
  3. What to do if Amazon enters your market?
Alexi Coffey, Co-Founder & COO, Steward

17:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

NOVEMBER 11, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

8:30

Breakfast & Registration

9:15

Welcome

9:30

Marketing Keynote
..

10:00

Tech Keynote
..

10:30

Leading with Purpose - How have CEOs and Strategies changed?
  1. Stakeholders over Shareholders
  2. Understanding place and purpose within society
  3. Purpose as meaningful, relevant, with specific and measurable impact
Sarah Joyce, SVP, E-Commerce, Sobeys Inc.

10:30

The Evolving Role of the CMO in the Digital Space
  1. How are evolving technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape the company’s brand
Aniefre Essien, Country Manager - Canada, Clif Bar & Company
Moderator: Jessica Benchemam, Executive Producer, Alibi Content, Alibi Entertainment

10:30

Marketing to Millennials
  1. The Nostalgia Effect
  2. Surviving the ad blocker
  3. Overcoming digital saturation
  4. New Channels and New Platforms

11:00

Morning Break
..

11:30

An Odyssey of Phoenixes
  1. Entrepreneurship after COVID-19
  2. Small business transformation
  3. Learning and scaling
  4. Impactful systemic change
Vivian Kaye, CEO & Founder, KinkyCurlyYaki
Arooba Khan, Ecommerce Manager, Crate & Barrel & International, Crate and Barrel
Johnny Russo, VP, Ecommerce & Marketing, The Kersheh Group
Moderator: Prof Jorij Abraham, Managing Director, Ecommerce Foundation

11:30

Social Movements and Marketing
  1. What motivates a company’s stance on social impact? Why do some make statements, while others do not.
  2. How do customers perceive the brand through their social activities?
  3. What are the challenges and opportunities?
Moderator: Nicklas Roenning, Managing Partner, Signifly Canada

11:30

Gen Z is Redefining Brand Loyalty
  1. What does their loyalty look like? How to get it?
  2. Active Engagement: Seek prompt replies from brands, will not access slow websites and apps
  3. Transparency and Accuracy of information
  4. Two-way, 24/7 digital connect
Duncan Blair, VP of Marketing, Article
Moderator: Catharine P. Taylor, Commissioning Editor U.S., WARC

12:00

The Slow Down
  1. What are the benefits of slowing down elements of product design, production, and delivery?
  2. Under what conditions are consumers willing to slow down for your products?
  3. What aspects must remain fast?
  4. Is your business slow-suitable?
Jeremiah Curvers, CEO & Co-Founder, Polysleep
Vino Jeyapalan, CEO & Founder, Kabo
John Yesko, Head of Digital User Experience & Service Design, Walgreens

12:00

Increasing Marketing Speed, Creativity, and Performance through Agile
  1. Adopting a Change Mindset
  2. Tips, Tricks & Tools for Getting Started
  3. The Power (and Challenges) of Cross-Functional Teams
  4. The Role of Marketing Leaders in an Agile Organization

12:00

Marketing to Gen Z: How to connect and resonate with this new generation
  1. The unfiltered generation: Real people, real voices, real experiences
  2. Creativity at its best: Beating the 8 seconds attention span
  3. The fall of Celebrity influence
  4. Active Engagement
Brandi Leifso, CEO & Founder, Evio Beauty Group

12:30

Adapting for the Circular Economy
  1. “Re-commerce”
  2. Rent not own or rent to own models
  3. The sharing economy in a post-COVID world.
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

12:30

Just-In-Time Marketing
  1. Creating marketing content exactly when it is needed, for who it is needed, when they are ready to buy
  2. How to apply just-in-time marketing in practice?
  3. How to use marketing automation platforms

12:30

Future Trends to Watch
  1. Sobriety – growing movement of millennials adopting a lifestyle without alcoholic beverages.
  2. Self love and body positivity – growing movement of appreciating the natural and breaking expectations
  3. Ecological awareness – growing movement concerned about the Earth
Alexi Coffey, Co-Founder & COO, Steward

1300

Lunch & Networking
..

1400

How, When, and Where we Pay
  1. Innovations and disruptions in payment methods
  2. Eliminating frictions in payment
  3. Eliminating frictions in payment
  4. Maintaining Consumer and Merchant safety
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

1400

What About Agencies?
  1. How have agencies fared in the past year?
  2. What can agencies offer in new times?
  3. How do brands decide whether to stay in-house or use externals?
  4. Who are the new competitors and what are the threats?

1400

Bursting the Education Bubble
  1. The rise of ed-tech and the end of higher education as we know it
  2. Virtual learning and upskilling to build a robust foundation of digital skills
  3. The jobs and skills of tomorrow
Alexi Coffey, Co-Founder & COO, Steward

14:30

The Evolution and Future of Subscription Retail
  1. Moving to the service-based model from a product-based model
  2. Subscription vs. transactional
  3. Managing customer expectations and focusing on the customer experience
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

14:30

Retailing & Marketing Speciality Products - Informing Consumer Strategy
  1. Bringing confidence to consumer in an unstable category
  2. Discussing the limitations of marketing-facing content and how to overcome it
  3. Discussing approaches to capturing opportunistic consumer market share
  4. How do you evaluate measurement impact, and track customer loyalty?

14:30

The Sustainability Imperative
  1. How did Baby Boomers fare through the COVID-19 digital acceleration?
  2. Shop local v/s shipping
  3. Zero Waste
Alexi Coffey, Co-Founder & COO, Steward

15:00

Touch-free and Person-less Shopping
  1. Are COVID-spatial changes here to stay?
  2. Will we see this trend continuing?
  3. Physical space and the store as brand connection and expression
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

15:00

How to Protect Data Privacy and Build Customer Trust in the Digital World
  1. What is happening in compliance and risk management?
  2. Overcoming data breaches
  3. Living with GDPR and CASL

15:00

Generation Alpha’s Oversharing Rebound
  1. Alphas will also leave the longest trail of data ever collected about a generation
  2. Ownership is back, privacy and data concerns skyrocket
Alexi Coffey, Co-Founder & COO, Steward

15:30

Afternoon Break
....

16:00

Managing Supply Chain Risk
  1. Is the local movement here to stay?
  2. What are the possibilities for full vertical integration?
  3. Do smaller brands have a chance against economies of scale?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:00

How AI is Disrupting and Improving Traditional Market Research
  1. The most promising application of AI today is in sales and marketing
  2. Companies that compete on data are deftly able to out-perform and out-sell their competitors by tailoring their messaging expertly to new and existing customers

16:00

Next Gen F&B
  1. Ethically sourced, Organic food
  2. Allergies and Options
  3. Cloud kitchens
  4. Limited time Pop-ups
  5. Hyper-personalization of food
Alexi Coffey, Co-Founder & COO, Steward

16:30

AI and Retail
  1. How can Artificial Intelligence transform retail?
  2. In what ways can we use AI to enhance the shopping experience?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:30

Omnichannel – Beyond the Buzzword
  1. The seamless and contactless experience
  2. Holistic approach to marketing, production, payments, and distribution
  3. What are the gains for customers?
  4. How to repurpose existing business infrastructures?

16:30

Driving Digital-First Retail Marketing
  1. Rethinking strategy
  2. Redesigning marketing and messaging to be digital-first
  3. Is digital marketing outspending conventional?
Alexi Coffey, Co-Founder & COO, Steward

17:00

End of the day
....

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