2022 Agenda

Download DX3 2022 Brochure

Program changes may be made without notice.

All the sessions will be held in EST (Eastern Standard Time)


MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE
Day 1
Day 2
  • Retail Stream
  • Marketing & Innovation Stream

Camille Jamerson, CEO, CDJ & Associates

OCTOBER 03, 2022

Speaker short info will be here.

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

Speaker short info will be here.

10:25

Welcome Remarks

10:30

Keytnote Session
‍
Paul Misener, VP, Global Innovation Policy and Communications, Amazon

11:10

Innovation Showcase Powered by #paid
Reza Mousavi, Client Partner- Enterprise, #paid

11:40

Keynote: Brand Building Through a Pandemic
  1. Redefining: Making Everyday Life More Comfortable
  2. Driving resounding share and volume growth during COVID-19
  3. Building a new $575 million dollar plant through the pandemic
Susan Irving, CMO, Kruger Products

12:10

Panel: Retail Tech Trends Shaping Our Fast Future 
  1. Accelerating adaptation of new technologies
  2. Satisfying quickly shifting consumers’ needs
  3. Voice commerce, retail robots, social commerce, and XR experiences 
Moderator | Hifazat ‘Faz’ Ahmad, President, DX3
Janiece Lincoln, Director of Product, Stitch Fix
Michael W. Darrow, CEO, TrueCar

12:40

Session: Digital Marketing Trends: Expert Insights
  1. Where should marketers be focusing their efforts?
  2. What strategies are the experts using to get the best results?
  3. Latest industry insights, trends and predictions for the future
Mo Dezyanian, President, Empathy Inc.

13:10

Panel: Strategies to Attract Generations A to Z
  1. How to enable your strategy to accelerate generational adoption and retention
  2. Pushing your content to organically blend on shared social media feeds
  3. Developing authentic and tailored digital marketing campaigns
Moderator | Reza Mousavi, Client Partner- Enterprise, #paid
Chanelle Garrow, Founder & CEO, Social Lens Media
Adam Rivetz, Co-founder, #paid 

13:40

Session: Inside INDOCHINO’S Omnichannel Growth Roadmap
  1. Tips and best practices for developing a scalable omnichannel strategy for your business
  2. How to map out your long-term growth strategy for success
  3. How to collaborate with key partners to create engaging content for your brand.
Drew Green, CEO, President and Director, INDOCHINO 

14:10

Session: Connecting Customer Data to Drive Personalized Experiences: How to Create Customers for Life
  1. How to develop a brand’s top personas and ideal customer profiles (ICPs)
  2. Key strategies to acquire and engage the right customers
  3. Proven campaigns to retain and delight your audience
  4. Cross-sell campaigns that’ll wow the socks off of your top accounts
Karen Naves, SVP, Global Demand Generation, Tealium

14:40

Session: Retail Global Growth Insights
  1. Social and economic dynamics changing the global commerce landscape
  2. Identifying high-growth markets for eCommerce and physical retail
Nicholas Kim, CCO, handsome

15:10

Panel: Focusing on Customer Retention and Loyalty
  1. What is each customer worth?
  2. Case studies: Most effective tools for retention
  3. Spending money on existing customers to promote long-lasting relationships
Moderator | Bram Kleppner, CEO, Danforth Pewter
Meagen Johnson, EVP, Commerce, Havas Media Group
Mark Spencer, Industry Expert
Naheed Adil, eCommerce Experience Expert

15:40

Panel: Executive Excellence: Lessons from CEOs
  1. Embracing a more progressive leadership style focused on collaboration and innovation
  2. Stakeholders VS shareholders
  3. What new leadership skills do today’s retail CEOs need to embrace?
Moderator | Hifazat ‘Faz’ Ahmad, President, DX3
Lisa Ingram, CEO, White Castle
Bram Kleppner, CEO, Danforth Pewter
Jeremiah Curver, CEO & Co-Founder, Polysleep

16:10

Panel: Experiential Marketing 101
  1. The rise of experiential marketing and its role in 2022
  2. How top brands and agencies are evolving their event and experiential campaigns
  3. Exploring experiential strategies, event research, and industry trends 
Moderator | Hifazat ‘Faz’ Ahmad, President, DX3
Aleena Mazhar, Managing Director, FUSE Create
Chanelle Garrow, Founder & CEO, Social Lens Media

16:40

End of Day 1

11:00

Session: Inside INDOCHINO’S Omnichannel Growth Roadmap
  1. Tips and best practices for developing a scalable omnichannel strategy for your business
  2. How to map out your long-term growth strategy for success; and
  3. How to collaborate with key partners to create engaging content for your brand.
Drew Green, CEO, President and Director, INDOCHINO

11:00

Session: Harnessing New Technology to Boost CX Engagement
  1. Understanding customer expectations for online personalized experiences
  2. Unlocking new immersive digital opportunities
  3. Determining which digital strategies drive positive engagement
  4. Case studies: New tech improving business
Speaker TBA

11:30

Panel: The ‘Phygital’ World: Reinventing The In-Store Experience
  1. Trends shaping the future of store design
  2. Experience strategy and the evolution of “experiential design”
  3. Building immersive brand communities
Speaker TBA

11:30

Panel: The Evolving Role of CMO
  1. How are emerging technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape your company’s brand
Susan Irving, CMO, Kruger Products

12:00

Session: Retail Global Growth Insights
  1. Social and economic dynamics changing the global commerce landscape
  2. Identifying high-growth markets for ecommerce and physical retail
Jose Nino, VP, Global E-Commerce and Digital Strategy, U.S. Polo Assn.

12:00

Panel: Focusing on Customer Retention and Loyalty
  1. What is each customer worth?
  2. Case studies: Most effective tools for retention
  3. Spending money on existing customers to promote long-lasting relationships
Meagen Johnson, SVP, Marketing, Jane

12:30

LUNCH BREAK

12:30

LUNCH BREAK

14:00

Innovation Showcase: Transformative technology companies will pitch their innovative solutions and share insights on future trends
  1. Details to be announce
Speaker TBA

14:00

Innovation Showcase: Measuring Influencer and Campaign Data
  1. Details to be announce
Speaker TBA | #paid

14:30

Panel: Executive Excellence: Lessons from CEO’s
  1. Embracing a more progressive leadership style focused on collaboration and innovation
  2. Stakeholders VS shareholders
  3. What new leadership skills do today’s retail CEOs need to embrace?
Lisa Ingram, CEO, White Castle
Bram Kleppner, CEO, Danforth Pewter

14:30

Panel: Agency 3.0
  1. Are agencies facing an existential threat?
  2. How diversity impacts internet marketing
  3. In-housing effects on web strategy
  4. Innovative factors to help businesses and non-profit organizations
Speaker TBA

15:00

Panel: Retail and the Metaverse
  1. How are brands establishing a digital identity?
  2. Defining and nurturing a brand culture
  3. NFTs, gamifying experiences and supporting commerce in the metaverse: challenges, lessons learned and opportunities
Speaker TBA

15:00

Panel: Fearless Female Entrepreneurs
  1. Has the glass ceiling been shattered?
  2. How has female leadership impacted entrepreneurship?
  3. Impact of COVID-19 on women entrepreneurs
  4. Building a business on your own terms
Robin Kovtiz, President & CEO, Baskits Inc.

15:30

AFTERNOON BREAK

15:30

AFTERNOON BREAK

16:00

Panel: Optimizing Growth in an Omnichannel Era
  1. Tips and tricks to reach customers across all channels and achieve revenue goals
  2. Determining tools to drive long-term growth
  3. Utilizing data-driven shopper insights to perfect your channel mix
Speaker TBA

16:00

Panel: Digital Marketing Trends: Experts Insights
  1. Where should marketers be focusing their efforts?
  2. What strategies are the experts using to get the best results?
  3. Latest industry insights, trends and predictions for the future
Speaker TBA

16:30

Panel: The Retail Worker Shortage
  1. Luring people back into the workforce--and keeping them
  2. Combating the quit rate
  3. Strategies for onboarding and upskilling
Speaker TBA

16:30

Panel: Establishing a Successful Marketplace Strategy
  1. Optimizing product data and mix
  2. Understanding and preparing for challenges or gaps in marketplace platforms
  3. Managing customer purchase journeys from start to finish
Mark Spencer, SVP, Commercial Operations, Jane

17:00

End of Day One

17:00

End of Day One
  • Retail Stream
  • Marketing & Innovation Stream

Camille Jamerson, CEO, CDJ & Associates

OCTOBER 04, 2022

Speaker short info will be here.

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

Speaker short info will be here.

10:25

Welcome Remarks

10:30

Session: The Power of an Unforgettable Brand Story
  1. How your brand story can connect, motivate, and lead people 
  2. Engaging your consumers through shared experiences and values
  3. Connecting more effectively with audiences through emotions 
Meagen Johnson, EVP, Commerce, Havas Media Group

11:00

Panel: Mastering Social Commerce
  1. Perfecting the art of monetizing popular trends
  2. Capitalizing on real-life events to create in-demand products
  3. Busting social media success myths
Moderator | Hifazat ‘Faz’ Ahmad, President, DX3
Erik Huberman, CEO & Founder, Hawke Media
Tim Wilson, CRO, productwind

11:30

Session: The Evolution of the Retail Store
  1. Why the surge in online shopping doesn’t mean scaling back store portfolios
  2. How the physical store is central to new fulfillment options
  3. Providing consumers with the flexibility, convenience and immediacy they crave
Matthew Parker, VP of Sales, Danforth Pewter

12:00

Panel: Marketing Begins with Knowing Your Customer Segment
  1. Targeting specific consumers based on their circumstances
  2. Tailoring customer communications
  3. Creating personal, human connections by defining consumer segments
Susan Irving, CMO, Kruger Products
Jessica Miao, CEO, Apricotton & Founder, Miao Studios
Michiel van Riemsdijk, CCO, Springbok
Ilene Richardson, Chief Executive Officer & Founder, Imaginary Content

12:30

Panel: The Power of Subscription 
  1. Discussing the rapid growth of retail subscription services and the future of the format
  2. Exploring the benefits of a business which offers recurring sales and massive amounts of data on customers
  3. What can we learn from this shifting consumer behavior? 
Naheed Adil, eCommerce Experience Expert

13:00

Panel: Fearless Female Entrepreneurs 
  1. Has the glass ceiling been shattered?
  2. How has female leadership impacted entrepreneurship?
  3. Impact of COVID-19 on women entrepreneurs
  4. Building a business on your own terms
Moderator | Ruchika Ahluwalia, Conference Producer, DX3
Robin Kovitz, CEO, Baskits 
Janét M. Aizenstros, Executive Chairwoman, Investor and Financier, Ahava Holdings & Ventures
Monica Ruffo, Founder & CEO, Well Told Health
Michelle Shemilt, Founder & CEO, NUMI

13:30

Panel: Investor Perspectives on Funding Retail Growth
  1. Key growth indicators that investors look for
  2. What makes a retail business a desirable asset?
  3. Business or business team, which do you invest in? 
Moderator | Hifazat ‘Faz’ Ahmad, President, DX3
Anis Uzzaman, CEO, Pegasus Tech Ventures
Janét M. Aizenstros, Executive Chairwoman, Investor and Financier, Ahava Holdings & Ventures

14:00

Session: Establishing a Successful Marketplace Strategy
  1. Optimizing product data and mix
  2. Understanding and preparing for challenges or gaps in marketplace platforms
  3. Managing customer purchase journeys from start to finish
Mark Spencer, Industry Expert

14:30

Session: Implementing High-Impact Video Content
  1. How can video contribute to the success of your promotional campaigns?
  2. Utilizing video to build deeper relationships with consumers
  3. Exploring the power of visual storytelling 
Adam Rivetz, Co-founder, #Paid

15:00

Panel: The Power of Brand to Solve Societal Issues 
  1. How to select issues that are authentic and make sense for your brand 
  2. Integrating DE&I into your company’s mission and culture
  3. What does DE&I mean to you, your company and your consumers? 
  4. How and when is the right time to take a stand for social good
  5. How to align impact efforts and business interests
Moderator | Phillip Haid, Founder and CEO, Public Inc.
Amy Smith, CMO, TOMS

15:30

Panel: Product Development: Expert Insights
  1. What are the key considerations when developing a new product?
  2. Sharing insights on consumer research, data, and applications
  3. Exploring the product design roadmap: Challenges, surprises, successes 
Moderator | Hannah Conway, Senior Strategist, Partnerships, AREA17
Monica Ruffo, Founder & CEO, Well Told Health
Drew Green, CEO, President and Director, INDOCHINO 

16:00

Panel: What Makes a Good Brand Great?
  1. Aligning internal and external communications to promote overall brand consistency 
  2. Keeping your brand’s mission and purpose top of mind as you expand products and grow teams 
  3. Learning from pitfalls and challenges: How you achieved brand Greatness
Moderator | Michelle Shemilt, Founder & CEO, NUMI
Mo Dezyanian, President, Empathy Inc.
Emma Schermer Tamir, Founder, Marketing by Emma
Russ Rickey, VP Strategy, McCann West
Daniel Crask, Brand Strategist, Brand Shepherd
Sara Lezama, Associate Partner, TwentyFirstCenturyBrand

16:30

Session: The 3 Things You’re Not Thinking About With Your CX Strategy
  1. Putting customer service at the centre of your digital experience
  2. New ways of thinking about accessibility for global brands
  3. Understanding performance and its impact on engagement
Quentin Renard, Group Engineering Director, AREA 17
Thomas Squire, Associate Design Director, AREA 17

11:00

Session: Inside INDOCHINO’S Omnichannel Growth Roadmap
  1. Tips and best practices for developing a scalable omnichannel strategy for your business
  2. How to map out your long-term growth strategy for success; and
  3. How to collaborate with key partners to create engaging content for your brand.
Drew Green, CEO, President and Director, INDOCHINO

11:00

Session: Harnessing New Technology to Boost CX Engagement
  1. Understanding customer expectations for online personalized experiences
  2. Unlocking new immersive digital opportunities
  3. Determining which digital strategies drive positive engagement
  4. Case studies: New tech improving business
Speaker TBA

11:30

Panel: The ‘Phygital’ World: Reinventing The In-Store Experience
  1. Trends shaping the future of store design
  2. Experience strategy and the evolution of “experiential design”
  3. Building immersive brand communities
Speaker TBA

11:30

Panel: The Evolving Role of CMO
  1. How are emerging technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape your company’s brand
Susan Irving, CMO, Kruger Products

12:00

Session: Retail Global Growth Insights
  1. Social and economic dynamics changing the global commerce landscape
  2. Identifying high-growth markets for ecommerce and physical retail
Jose Nino, VP, Global E-Commerce and Digital Strategy, U.S. Polo Assn.

12:00

Panel: Focusing on Customer Retention and Loyalty
  1. What is each customer worth?
  2. Case studies: Most effective tools for retention
  3. Spending money on existing customers to promote long-lasting relationships
Meagen Johnson, SVP, Marketing, Jane

12:30

LUNCH BREAK

12:30

LUNCH BREAK

14:00

Innovation Showcase: Transformative technology companies will pitch their innovative solutions and share insights on future trends
  1. Details to be announce
Speaker TBA

14:00

Innovation Showcase: Measuring Influencer and Campaign Data
  1. Details to be announce
Speaker TBA | #paid

14:30

Panel: Executive Excellence: Lessons from CEO’s
  1. Embracing a more progressive leadership style focused on collaboration and innovation
  2. Stakeholders VS shareholders
  3. What new leadership skills do today’s retail CEOs need to embrace?
Lisa Ingram, CEO, White Castle
Bram Kleppner, CEO, Danforth Pewter

14:30

Panel: Agency 3.0
  1. Are agencies facing an existential threat?
  2. How diversity impacts internet marketing
  3. In-housing effects on web strategy
  4. Innovative factors to help businesses and non-profit organizations
Speaker TBA

15:00

Panel: Retail and the Metaverse
  1. How are brands establishing a digital identity?
  2. Defining and nurturing a brand culture
  3. NFTs, gamifying experiences and supporting commerce in the metaverse: challenges, lessons learned and opportunities
Speaker TBA

15:00

Panel: Fearless Female Entrepreneurs
  1. Has the glass ceiling been shattered?
  2. How has female leadership impacted entrepreneurship?
  3. Impact of COVID-19 on women entrepreneurs
  4. Building a business on your own terms
Robin Kovtiz, President & CEO, Baskits Inc.

15:30

AFTERNOON BREAK

15:30

AFTERNOON BREAK

16:00

Panel: Optimizing Growth in an Omnichannel Era
  1. Tips and tricks to reach customers across all channels and achieve revenue goals
  2. Determining tools to drive long-term growth
  3. Utilizing data-driven shopper insights to perfect your channel mix
Speaker TBA

16:00

Panel: Digital Marketing Trends: Experts Insights
  1. Where should marketers be focusing their efforts?
  2. What strategies are the experts using to get the best results?
  3. Latest industry insights, trends and predictions for the future
Speaker TBA

16:30

Panel: The Retail Worker Shortage
  1. Luring people back into the workforce--and keeping them
  2. Combating the quit rate
  3. Strategies for onboarding and upskilling
Speaker TBA

16:30

Panel: Establishing a Successful Marketplace Strategy
  1. Optimizing product data and mix
  2. Understanding and preparing for challenges or gaps in marketplace platforms
  3. Managing customer purchase journeys from start to finish
Mark Spencer, SVP, Commercial Operations, Jane

17:00

End of Day One

17:00

End of Day One
Day 1
Day 2

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE
Day 1
Day 2
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

NOVEMBER 09, 2021

Speaker short info will be here.

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

Speaker short info will be here.

8:30

Breakfast & Registration
..

9:15

Welcome
..

9:30

Retail Keynote
..

10:00

Tech Keynote
..

10:30

The Changing Retail Landscape
  1. What are the overarching trends that can be expected for the rest of 2021 and into 2022?
  2. How have shocks accelerate change and expose fault lines?
  3. What is essential for successful retail recovery?
Sarah Joyce, SVP, E-Commerce, Sobeys Inc.

10:30

Marketing for the Right Brain
  1. What do we see happening in 2021- 2022?
  2. Have any previous trends been retired?
  3. What is essential for successful marketing today?
Aniefre Essien, Country Manager - Canada, Clif Bar & Company
Moderator: Jessica Benchemam, Executive Producer, Alibi Content, Alibi Entertainment

10:30

The Next Generations
  1. Who are they?  Millennials, Gen Z, Gen Alpha
  2. What are their characteristics?
  3. Why are they significant to retail and marketing?

11:00

Morning Break
..

11:30

E-Commerce, Now and Always
  1. How has e-commerce fluctuated over the course of March 2020-present?
  2. What are we expecting in the future?
  3. Is “New Normal” still relevant?
  4. Blurring the lines between B2C and B2B
Vivian Kaye, CEO & Founder, KinkyCurlyYaki
Arooba Khan, Ecommerce Manager, Crate & Barrel & International, Crate and Barrel
Johnny Russo, VP, Ecommerce & Marketing, The Kersheh Group
Moderator: Prof Jorij Abraham, Managing Director, Ecommerce Foundation

11:30

The Power of Storytelling
  1. Building momentum by reinventing a brand
  2. Be consistent, be real and stand for something
  3. Connecting with consumer’s soul and not just product need
  4. Ascent of the right brain and marketing to match it
Moderator: Nicklas Roenning, Managing Partner, Signifly Canada

11:30

The Future of Direct-To-Consumer
  1. How did the pandemic change DTC?
  2. How are individual direct-to-consumer brands shaping their businesses?
  3. What problems could be challenging former DTC darlings?
  4. The relationship between brick and mortar and direct to consumer
Duncan Blair, VP of Marketing, Article
Moderator: Catharine P. Taylor, Commissioning Editor U.S., WARC

12:00

Fostering Discovery Online
  1. Retailers are finding that no matter how advanced the algorithm, online shopping does not replace the “discovery” element of in-person shopping experiences.
  2. How can this weakness be mitigated? Can it be overcome?
  3. What are the successful innovations in discovery shopping?
Jeremiah Curvers, CEO & Co-Founder, Polysleep
Vino Jeyapalan, CEO & Founder, Kabo
John Yesko, Head of Digital User Experience & Service Design, Walgreens

12:00

Consumer Data Concerns
  1. Understanding privacy and security concerns of consumer data
  2. Ethical use of data for marketing
  3. Intrusion-free marketing – eliminating the “creepiness” factor

12:00

#Millennials
  1. Will millennials kill the physical store? Online shopping, Subscription services.
  2. Ownership shift: Renting/Leasing instead of buying assets
  3. Value driven: ethnically sourced products, hand-woven, non mass-produced products, focus on health and wellness, experiences over things.
Brandi Leifso, CEO & Founder, Evio Beauty Group

12:30

BOPIS (Buy online, pick up in-store)
  1. Why do customers opt for BOPIS over delivery?
  2. Managing your BOPIS in-house
  3. Linking inventory and supply chain data to keep stock update
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

12:30

Let Customer Experience Drive Marketing
  1. Use Augmented Reality to amplify your marketing
  2. Offering Multi-sensory experiences to showcase products and increase sales

12:30

Redefining UX beyond the screen
  1. Providing Best-in-class Customer Experience Through Thick and Thin
  2. Customer experience is a great leveller in Retail - do it well, no matter your size, and it leads to brand loyalty
  3. In what ways can we create fulfilling and consistent customer experiences using digital means?
  4. Learn about innovations in Multi-sensory customer experience
Alexi Coffey, Co-Founder & COO, Steward

1300

Lunch & Networking
..

1400

Rebirth of groceries
  1. Future of grocery stores, small independent, community stores, large chains, dark stores or combination?
  2. What happens to online grocery fulfillment once “gig” economy shallows as the economy rebounds?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

1400

The Digital and the CXO
  1. Given the accelerated progress on digital customer experience, how are CXOs transforming?
  2. How can companies mitigate their talent risks?

1400

The Plant-Based Revolution
  1. Innovation and strides in deliciousness driving demand creation
  2. Pandemic-based meat shortages as a supply shock
  3. A perfect storm of sector growth – but is it here to stay?
  4. The Sustainability Movement and the rise of the Flexitarian
Alexi Coffey, Co-Founder & COO, Steward

14:30

Who Are the Consumers? Big Data and Consumer Segmentation
  1. Consumer Types/Personas of 2021-2022
  2. Next Gen Segmentation or the art of making big data smart
  3. The science of scaling consumer acquisition
  4. Finding consumers for your product or building products for your consumers
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

14:30

Let's Get Social
  1. What are the most popular channels?
  2. How are these differentiated?
  3. Why do companies choose different channels?
  4. The rise of social shopping
  5. New kids on the block

14:30

The Digital Acceleration of Boomers
  1. How did Baby Boomers fare through the COVID-19 digital acceleration?
  2. What were the challenges and opportunities?
  3. Are these changes here to stay?
Alexi Coffey, Co-Founder & COO, Steward

15:00

Hyper-personalization in Retail
  1. Customer loyalty can be influenced by products and services that optimize personalization
  2. Technology can bridge the gap by accelerating the degree of personalization available
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

15:00

Personalisation & Marketing
  1. Data-driven marketing to individual customers
  2. Email is not dead

15:00

Generation X
  1. The middle child between Boomers and Millennials, Gen X is often forgotten
  2. Brand loyalty is highest
  3. Targeting for luxury marketers
Alexi Coffey, Co-Founder & COO, Steward

15:30

Afternoon Break
....

16:00

Backend Efficiency as Competitive Advantage
  1. Exploring the fusion of commerce and logistics through the medium of cutting-edge technologies
  2. Reversing logistics including consumer returns management
  3. Tracking and tracing systems that allow the consumer or retailer to view the past and present status
  4. Last mile. Same Day. What are all the delivery methods, and how do brands choose what fits?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:00

Measuring Impact
  1. What are best ways the measure the impact of your different strategies?
  2. How to determine ROI per channel?

16:00

Brand preferences of Millennials
  1. What do millennials expect from a brand? Customer satisfaction, online engagement, unique experiences
  2. Importance of Values and Corporate Social Responsibility
  3. Relevance to Social issues
Alexi Coffey, Co-Founder & COO, Steward

16:30

Is It Still Location, Location, Location?
  1. The future of brick and mortar
  2. How to balance your physical and virtual footprints
  3. What is happening in Commercial Real Estate?
  4. The rise of the flagship “no purchases” physical store
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:30

The Rise, Fall, and Recovery of Influencers
  1. Customers are influenced by people they trust and connect with
  2. Influencers vs Ambassadors
  3. Recognising customer touchpoints

16:30

The Elephant in the Room
  1. Industries expect to be disrupted by Amazon
  2. How to operate in an industry that has giant players?
  3. What to do if Amazon enters your market?
Alexi Coffey, Co-Founder & COO, Steward

17:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

NOVEMBER 11, 2021

Speaker short info will be here.

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

Speaker short info will be here.

8:30

Breakfast & Registration

9:15

Welcome

9:30

Marketing Keynote
..

10:00

Tech Keynote
..

10:30

Leading with Purpose - How have CEOs and Strategies changed?
  1. Stakeholders over Shareholders
  2. Understanding place and purpose within society
  3. Purpose as meaningful, relevant, with specific and measurable impact
Sarah Joyce, SVP, E-Commerce, Sobeys Inc.

10:30

The Evolving Role of the CMO in the Digital Space
  1. How are evolving technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape the company’s brand
Aniefre Essien, Country Manager - Canada, Clif Bar & Company
Moderator: Jessica Benchemam, Executive Producer, Alibi Content, Alibi Entertainment

10:30

Marketing to Millennials
  1. The Nostalgia Effect
  2. Surviving the ad blocker
  3. Overcoming digital saturation
  4. New Channels and New Platforms

11:00

Morning Break
..

11:30

An Odyssey of Phoenixes
  1. Entrepreneurship after COVID-19
  2. Small business transformation
  3. Learning and scaling
  4. Impactful systemic change
Vivian Kaye, CEO & Founder, KinkyCurlyYaki
Arooba Khan, Ecommerce Manager, Crate & Barrel & International, Crate and Barrel
Johnny Russo, VP, Ecommerce & Marketing, The Kersheh Group
Moderator: Prof Jorij Abraham, Managing Director, Ecommerce Foundation

11:30

Social Movements and Marketing
  1. What motivates a company’s stance on social impact? Why do some make statements, while others do not.
  2. How do customers perceive the brand through their social activities?
  3. What are the challenges and opportunities?
Moderator: Nicklas Roenning, Managing Partner, Signifly Canada

11:30

Gen Z is Redefining Brand Loyalty
  1. What does their loyalty look like? How to get it?
  2. Active Engagement: Seek prompt replies from brands, will not access slow websites and apps
  3. Transparency and Accuracy of information
  4. Two-way, 24/7 digital connect
Duncan Blair, VP of Marketing, Article
Moderator: Catharine P. Taylor, Commissioning Editor U.S., WARC

12:00

The Slow Down
  1. What are the benefits of slowing down elements of product design, production, and delivery?
  2. Under what conditions are consumers willing to slow down for your products?
  3. What aspects must remain fast?
  4. Is your business slow-suitable?
Jeremiah Curvers, CEO & Co-Founder, Polysleep
Vino Jeyapalan, CEO & Founder, Kabo
John Yesko, Head of Digital User Experience & Service Design, Walgreens

12:00

Increasing Marketing Speed, Creativity, and Performance through Agile
  1. Adopting a Change Mindset
  2. Tips, Tricks & Tools for Getting Started
  3. The Power (and Challenges) of Cross-Functional Teams
  4. The Role of Marketing Leaders in an Agile Organization

12:00

Marketing to Gen Z: How to connect and resonate with this new generation
  1. The unfiltered generation: Real people, real voices, real experiences
  2. Creativity at its best: Beating the 8 seconds attention span
  3. The fall of Celebrity influence
  4. Active Engagement
Brandi Leifso, CEO & Founder, Evio Beauty Group

12:30

Adapting for the Circular Economy
  1. “Re-commerce”
  2. Rent not own or rent to own models
  3. The sharing economy in a post-COVID world.
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

12:30

Just-In-Time Marketing
  1. Creating marketing content exactly when it is needed, for who it is needed, when they are ready to buy
  2. How to apply just-in-time marketing in practice?
  3. How to use marketing automation platforms

12:30

Future Trends to Watch
  1. Sobriety – growing movement of millennials adopting a lifestyle without alcoholic beverages.
  2. Self love and body positivity – growing movement of appreciating the natural and breaking expectations
  3. Ecological awareness – growing movement concerned about the Earth
Alexi Coffey, Co-Founder & COO, Steward

1300

Lunch & Networking
..

1400

How, When, and Where we Pay
  1. Innovations and disruptions in payment methods
  2. Eliminating frictions in payment
  3. Eliminating frictions in payment
  4. Maintaining Consumer and Merchant safety
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

1400

What About Agencies?
  1. How have agencies fared in the past year?
  2. What can agencies offer in new times?
  3. How do brands decide whether to stay in-house or use externals?
  4. Who are the new competitors and what are the threats?

1400

Bursting the Education Bubble
  1. The rise of ed-tech and the end of higher education as we know it
  2. Virtual learning and upskilling to build a robust foundation of digital skills
  3. The jobs and skills of tomorrow
Alexi Coffey, Co-Founder & COO, Steward

14:30

The Evolution and Future of Subscription Retail
  1. Moving to the service-based model from a product-based model
  2. Subscription vs. transactional
  3. Managing customer expectations and focusing on the customer experience
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

14:30

Retailing & Marketing Speciality Products - Informing Consumer Strategy
  1. Bringing confidence to consumer in an unstable category
  2. Discussing the limitations of marketing-facing content and how to overcome it
  3. Discussing approaches to capturing opportunistic consumer market share
  4. How do you evaluate measurement impact, and track customer loyalty?

14:30

The Sustainability Imperative
  1. How did Baby Boomers fare through the COVID-19 digital acceleration?
  2. Shop local v/s shipping
  3. Zero Waste
Alexi Coffey, Co-Founder & COO, Steward

15:00

Touch-free and Person-less Shopping
  1. Are COVID-spatial changes here to stay?
  2. Will we see this trend continuing?
  3. Physical space and the store as brand connection and expression
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

15:00

How to Protect Data Privacy and Build Customer Trust in the Digital World
  1. What is happening in compliance and risk management?
  2. Overcoming data breaches
  3. Living with GDPR and CASL

15:00

Generation Alpha’s Oversharing Rebound
  1. Alphas will also leave the longest trail of data ever collected about a generation
  2. Ownership is back, privacy and data concerns skyrocket
Alexi Coffey, Co-Founder & COO, Steward

15:30

Afternoon Break
....

16:00

Managing Supply Chain Risk
  1. Is the local movement here to stay?
  2. What are the possibilities for full vertical integration?
  3. Do smaller brands have a chance against economies of scale?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:00

How AI is Disrupting and Improving Traditional Market Research
  1. The most promising application of AI today is in sales and marketing
  2. Companies that compete on data are deftly able to out-perform and out-sell their competitors by tailoring their messaging expertly to new and existing customers

16:00

Next Gen F&B
  1. Ethically sourced, Organic food
  2. Allergies and Options
  3. Cloud kitchens
  4. Limited time Pop-ups
  5. Hyper-personalization of food
Alexi Coffey, Co-Founder & COO, Steward

16:30

AI and Retail
  1. How can Artificial Intelligence transform retail?
  2. In what ways can we use AI to enhance the shopping experience?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:30

Omnichannel – Beyond the Buzzword
  1. The seamless and contactless experience
  2. Holistic approach to marketing, production, payments, and distribution
  3. What are the gains for customers?
  4. How to repurpose existing business infrastructures?

16:30

Driving Digital-First Retail Marketing
  1. Rethinking strategy
  2. Redesigning marketing and messaging to be digital-first
  3. Is digital marketing outspending conventional?
Alexi Coffey, Co-Founder & COO, Steward

17:00

End of the day
....
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