Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.
Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.
Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.
How are individual direct-to-consumer brands shaping their businesses?
What problems could be challenging former DTC darlings?
The relationship between brick and mortar and direct to consumer
Duncan Blair, VP of Marketing, Article
Moderator: Catharine P. Taylor, Commissioning Editor U.S., WARC
12:00
Fostering Discovery Online
Retailers are finding that no matter how advanced the algorithm, online shopping does not replace the “discovery” element of in-person shopping experiences.
How can this weakness be mitigated? Can it be overcome?
What are the successful innovations in discovery shopping?
Jeremiah Curvers, CEO & Co-Founder, Polysleep
Vino Jeyapalan, CEO & Founder, Kabo
John Yesko, Head of Digital User Experience & Service Design, Walgreens
12:00
Consumer Data Concerns
Understanding privacy and security concerns of consumer data
Ethical use of data for marketing
Intrusion-free marketing – eliminating the “creepiness” factor
12:00
#Millennials
Will millennials kill the physical store? Online shopping, Subscription services.
Ownership shift: Renting/Leasing instead of buying assets
Value driven: ethnically sourced products, hand-woven, non mass-produced products, focus on health and wellness, experiences over things.
Brandi Leifso, CEO & Founder, Evio Beauty Group
12:30
BOPIS (Buy online, pick up in-store)
Why do customers opt for BOPIS over delivery?
Managing your BOPIS in-house
Linking inventory and supply chain data to keep stock update
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL
12:30
Let Customer Experience Drive Marketing
Use Augmented Reality to amplify your marketing
Offering Multi-sensory experiences to showcase products and increase sales
12:30
Redefining UX beyond the screen
Providing Best-in-class Customer Experience Through Thick and Thin
Customer experience is a great leveller in Retail - do it well, no matter your size, and it leads to brand loyalty
In what ways can we create fulfilling and consistent customer experiences using digital means?
Learn about innovations in Multi-sensory customer experience
Alexi Coffey, Co-Founder & COO, Steward
1300
Lunch & Networking
..
1400
Rebirth of groceries
Future of grocery stores, small independent, community stores, large chains, dark stores or combination?
What happens to online grocery fulfillment once “gig” economy shallows as the economy rebounds?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL
1400
The Digital and the CXO
Given the accelerated progress on digital customer experience, how are CXOs transforming?
How can companies mitigate their talent risks?
1400
The Plant-Based Revolution
Innovation and strides in deliciousness driving demand creation
Pandemic-based meat shortages as a supply shock
A perfect storm of sector growth – but is it here to stay?
The Sustainability Movement and the rise of the Flexitarian
Alexi Coffey, Co-Founder & COO, Steward
14:30
Who Are the Consumers? Big Data and Consumer Segmentation
Consumer Types/Personas of 2021-2022
Next Gen Segmentation or the art of making big data smart
The science of scaling consumer acquisition
Finding consumers for your product or building products for your consumers
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL
14:30
Let's Get Social
What are the most popular channels?
How are these differentiated?
Why do companies choose different channels?
The rise of social shopping
New kids on the block
14:30
The Digital Acceleration of Boomers
How did Baby Boomers fare through the COVID-19 digital acceleration?
What were the challenges and opportunities?
Are these changes here to stay?
Alexi Coffey, Co-Founder & COO, Steward
15:00
Hyper-personalization in Retail
Customer loyalty can be influenced by products and services that optimize personalization
Technology can bridge the gap by accelerating the degree of personalization available
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL
15:00
Personalisation & Marketing
Data-driven marketing to individual customers
Email is not dead
15:00
Generation X
The middle child between Boomers and Millennials, Gen X is often forgotten
Brand loyalty is highest
Targeting for luxury marketers
Alexi Coffey, Co-Founder & COO, Steward
15:30
Afternoon Break
....
16:00
Backend Efficiency as Competitive Advantage
Exploring the fusion of commerce and logistics through the medium of cutting-edge technologies
Reversing logistics including consumer returns management
Tracking and tracing systems that allow the consumer or retailer to view the past and present status
Last mile. Same Day. What are all the delivery methods, and how do brands choose what fits?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL
16:00
Measuring Impact
What are best ways the measure the impact of your different strategies?
How to determine ROI per channel?
16:00
Brand preferences of Millennials
What do millennials expect from a brand? Customer satisfaction, online engagement, unique experiences
Importance of Values and Corporate Social Responsibility
Relevance to Social issues
Alexi Coffey, Co-Founder & COO, Steward
16:30
Is It Still Location, Location, Location?
The future of brick and mortar
How to balance your physical and virtual footprints
What is happening in Commercial Real Estate?
The rise of the flagship “no purchases” physical store
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL
16:30
The Rise, Fall, and Recovery of Influencers
Customers are influenced by people they trust and connect with
Influencers vs Ambassadors
Recognising customer touchpoints
16:30
The Elephant in the Room
Industries expect to be disrupted by Amazon
How to operate in an industry that has giant players?
Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.
Bringing confidence to consumer in an unstable category
Discussing the limitations of marketing-facing content and how to overcome it
Discussing approaches to capturing opportunistic consumer market share
How do you evaluate measurement impact, and track customer loyalty?
14:30
The Sustainability Imperative
How did Baby Boomers fare through the COVID-19 digital acceleration?
Shop local v/s shipping
Zero Waste
Alexi Coffey, Co-Founder & COO, Steward
15:00
Touch-free and Person-less Shopping
Are COVID-spatial changes here to stay?
Will we see this trend continuing?
Physical space and the store as brand connection and expression
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL
15:00
How to Protect Data Privacy and Build Customer Trust in the Digital World
What is happening in compliance and risk management?
Overcoming data breaches
Living with GDPR and CASL
15:00
Generation Alpha’s Oversharing Rebound
Alphas will also leave the longest trail of data ever collected about a generation
Ownership is back, privacy and data concerns skyrocket
Alexi Coffey, Co-Founder & COO, Steward
15:30
Afternoon Break
....
16:00
Managing Supply Chain Risk
Is the local movement here to stay?
What are the possibilities for full vertical integration?
Do smaller brands have a chance against economies of scale?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL
16:00
How AI is Disrupting and Improving Traditional Market Research
The most promising application of AI today is in sales and marketing
Companies that compete on data are deftly able to out-perform and out-sell their competitors by tailoring their messaging expertly to new and existing customers
16:00
Next Gen F&B
Ethically sourced, Organic food
Allergies and Options
Cloud kitchens
Limited time Pop-ups
Hyper-personalization of food
Alexi Coffey, Co-Founder & COO, Steward
16:30
AI and Retail
How can Artificial Intelligence transform retail?
In what ways can we use AI to enhance the shopping experience?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL
16:30
Omnichannel – Beyond the Buzzword
The seamless and contactless experience
Holistic approach to marketing, production, payments, and distribution
What are the gains for customers?
How to repurpose existing business infrastructures?
16:30
Driving Digital-First Retail Marketing
Rethinking strategy
Redesigning marketing and messaging to be digital-first
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