Johnny Russo joined The Kersheh Group as the Vice President of Ecommerce and Marketing in May 2019. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family and have a wide portfolio of licensed sleepwear and underwear, including Superman, Batman, Star Wars, The Lion King, and Peppa Pig properties, as well as the NHL. Johnny is responsible for building the direct to consumer division for various brands, including Jellifish Kids, Jammin’ Jammies, Sleep Riot, and Fox + Badger. Prior to joining The Kersheh Group, he was with Mark’s, one of the largest apparel retailers in Canada and a part of the Canadian Tire Corporation, as the Associate Vice President of Digital Marketing and Ecommerce in January 2016.
Johnny has over 14 years of Digital Marketing and Ecommerce experience in the retail, manufacturing, mobile, and software sectors. Johnny is energetic and passionate about Digital Transformation and Leadership, often speaking at numerous industry events in North America, as well as sitting on the Board of Advisors for Etail Canada, National Retail Federation’s (NRF) Digital Council, Retail Council of Canada’s (RCC) Ecommerce Advisory Board, and on the Board of Directors of the Calgary Marketing Association. He is also an investor in INVICTA Commerce Ventures. Johnny is obsessively trying to optimize and improve upon the online and omni-channel customer experience, and create relevant brand experiences. Johnny is also an avid reader and has a blog, where he writes about all things Digital and Leadership. He is also writing a leadership book.