Mayra Garcia
Nogueira
Head of innovation
Ambev

Mayra has a degree in Marketing and a specialization in Marketing and Communication Management at the University of São Paulo (USP), in Marketing Intelligence at the Universidade Nova IMS in Portugal and Intercultural Communication at the University of Florida in the United States and is currently Head of Innovation Strategy at Ambev . The Innovations area involves the company's alcoholic brands, the most loved and admired in Brazil: Becks Budweiser, Stella Artois, Corona, Bohemia, Skol, Brahma, Antarctica, among others.

Throughout her career, she has worked in the strategic team of large companies in the technology (consumer electronics) and services sectors, where the focus has always been to identify consumer problems and thus develop products and studies relevant to them.

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