Vividata is Canada’s authoritative source for insightson multi-media and consumer behaviour. It is theleading provider of cross platform audiencemeasurement for publishers. A tripartite, not-for-profit organization, Vividata is governed by a boardof directors representing the interests of Canadianpublishers, agencies and advertisers.Vividata’s subsidiaries, Vivintel and Metrica, offermore specialized data solutions. Vivintel, the customresearch arm of Vividata, offers bespoke services forunique research needs. Through syndicated andcustom studies, segmentations, and first and third-party data integration, Vivintel provides a completesuite of unified solutions.Metrica is the passive digital measurement divisionof Vividata. Through device metering technologyembedded into the devices of opted-in participants, and intelligent data science, Metrica transforms the digital activities of Canadians into new behavioural insights.